Small and medium-sized enterprises (SMEs), particularly owner-managed and family-owned businesses, form the backbone of the German economy. At the same time, they are facing profound transformation processes. How can they successfully manage digital transformation? Which innovation strategies can ensure their long-term competitiveness? And how can business models and organizations adapt to changing economic and societal conditions?

In this Master Seminar, students will explore the distinctive characteristics of SMEs and family businesses and analyze the various strategies these firms use to maintain their competitiveness and future viability. The seminar focuses in particular on:

• Digital transformation and artificial intelligence in SMEs
• Innovation and transformation strategies in resource-constrained environments
• The future viability of business models and organizational change

The seminar combines theoretical concepts with practical insights (e.g., through case studies and guest lectures) as well as interactive discussions. Students will write an academic seminar paper on a topic of their choice.

Learning Objectives

Students will…

• understand the structural and cultural characteristics of SMEs and family businesses,
• analyze challenges and solutions related to sustainability, innovation, and succession,
• apply theoretical concepts to real-world business situations,
• further develop their academic research and writing skills by completing a seminar paper.

Format & Assessment

• Seminar including lectures, discussions, case studies, and guest lectures
• Seminar paper on a selected topic (approx. 12–15 pages)
• Presentation of the seminar paper

Organization:

• Zeit: Friday, 8.15 – 11.30 a.m.

• 16.10.2026
• 23.10.2026
• 13.11.2026
• 20.11.2026
• 22.01.2027
• 29.01.2027

• Location: M.13.09 (CIP 2)